At TONG, Adam has devised and delivered award-winning digital market entry strategies for close to 100 global brands since 2014. He is a regular speaker at events around the world, delivering presentations in the UK, Europe, US, Russia, China and Hong Kong in recent years. His insights on the Chinese market have featured in reports by the BBC, Financial Times, South China Morning Post and Jing Daily. Adam holds a First Class degree in Chinese Studies and an MSc (Distinction) in Social Science of the Internet, both from the University of Oxford. Outside of TONG, Adam is a PhD Researcher as part of the Dutch government funded project “The Smart State: Big Data, Artificial Intelligence and Law in China” and is a Fellow of the Royal Asiatic Society.