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Samantha Strawford has been with Belmond for over seven years, and has been a pivotal player in the dramatic rise in global brand awareness, culminating in Belmond's acquisition in 2019 by LVMH, the world's leading luxury group.
In her role as Brand Communications Director, Samantha has been responsible for driving forward the global brand communications strategy and the development of creative campaigns, gaining international media attention. With over 20 years experience, Samantha has a thorough understanding and in-depth knowledge of luxury communications. Prior to joining Belmond, Samantha was the communications lead for the launch of Fly Victor, executing the start-up's communications strategy and quickly securing its position as one of Walpole's Brands of Tomorrow. Prior to this, Samantha was Associate Director at boutique luxury PR agency, Sadler&co where she was responsible for clients such as Carrier and Seabourn.