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How to Sell Brand Britain to the World?

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About this session

Kevin Chesters has 25 years' of experience marketing great British brands globally - including BT, British Airways, BP, Sipsmith & Boots - in his role as Strategic Head of some of the most famous advertising agencies in the world. His talk helped separate the “baggage” from the “assets” and give a point of view of how best to leverage the modern version of the “Best of Britain” to sell our brands more effectively. This is a new updated version of his talk to take into account data and learnings from lockdown and the impact of COVID-19. Following Kevin's talk there was a Q&A with Dan Ramsay, Director of the UK's GREAT Campaign.

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Kevin Chesters

Kevin Chesters is the Owner & Strategy Partner at Harbour - an independent communications collective based in London.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

Dan Ramsay

Dan is the Director of the GREAT Campaign, which is the UK government’s marketing campaign promoting the UK to the world.

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GREAT Campaign