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Contemporary Story-Telling: Solving Not Selling

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About this session

A new approach to storytelling is required by luxury brands following seismic global events. Conscious consumers are demanding a positive contribution to the issues shaping society where timing, tone and relevance is paramount. Success can earn a new level of trust and loyalty, but failure can be fatal, such is the importance of the matters at hand. Inactivity is simply not an option. With all of this in mind, how can brands contemporise their storytelling?

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Lucy Hockings

Lucy Hockings is a presenter on BBC World News.

Caitlin Innes

Caitlin Innes joined Harrods in August 2019, and is the company’s first-ever Digital & Strategy Director.

Clive Jackson

A serial tech entrepreneur, Clive has been at the forefront of the digital innovation for almost three decades.

Dolly Jones

Dolly Jones is a journalist and digital strategist who edited British Vogue’s digital platforms for 15 years before graduating to Content & Strategy director of Condé Nast’s wider digital portfolio, including Vogue, GQ, Wired, CNTraveller, Vanity Fair and House & Garden.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

Al MacCuish

Al MacCuish is one of the world’s leading experts on the power of brand, purpose and story in the modern media landscape.

Simon Shelley

Simon is Global Director of Programme Partnerships at BBC Global News.

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BBC Global News