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How to Create a Luxury Brand with Heart

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About this session

The Festival opened with a rallying cry from Farrah Storr, award-winning Editor-in-Chief of ELLE UK, social mobility commissioner and author of The Discomfort Zone. Farrah, in conversation with Walpole’s CEO Helen Brocklebank, discussed how to build a luxury brand with heart – an ambition she has poured into her first year at the helm of ELLE UK, the world’s leading authority on fashion and style.

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Farrah Storr

Farrah Storr is the Editor-in-Chief of ELLE.

Helen Brocklebank

Helen Brocklebank is the Chief Executive of Walpole.

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