The year 2019 marked a tipping point for global spending as China pulled clear of the US to become the world’s largest retail market. In no other sector is China’s importance more visible than in luxury, with Chinese consumers predicted to account for well over half of purchases by 2030. And that was before COVID-19 upended the global luxury sector. As we settle into a ’new retail normal’, China continues to provide inspiration in its recovery. The story of luxury in the 2020s will be one of China’s increasing dominance. Are you ready?
In this session, Adam Knight - co-founder of Chinese social commerce agency TONG - explored just what the ‘Chinese decade’ means for British luxury, sharing trends and predictions for businesses looking to pivot East. Adam was joined by a panel of industry-leading brands to discuss what China means to their businesses and their vision for the future of this crucial market.
Adam's brilliant presentation is available to view and download on the right of this page.