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Pushing the Boundaries within the Yacht Industry

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About this session

As a swift and direct response to the current COVID-19 situation, where all boat shows had to be postponed or cancelled, Woven launched Princess Yachts’ first fully digital brand experience. The Princess team also launched their latest addition to the fleet, the X95, live on Facebook for the first time. In this session, Helen Darlington and Kiran Haslam discussed the challenges they have faced due to COVID-19, and how they managed to quickly adapt their digital strategy to place a greater emphasis on elevating the online brand experience for their HNW customers.

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Helen Darlington

Helen is founder and CEO of branding agency Woven.

Kiran Haslam

Kiran Haslam is based in Plymouth (England) as the Chief Marketing Officer and Board Member for Environment at Princess Yachts.

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Woven
Princess Yachts