Social commerce is revolutionising the online retail sphere in China. In today’s post-COVID-19, hyper-digital era, ‘traditional’ routes to ecommerce and marketing no longer capture the attention of China’s new generation of luxury consumers. From live streaming, to augmented reality, to Key Opinion Consumers, brands are fusing technology, shopping and entertainment to create new, connected experiences.
In this session, social commerce experts TONG will discuss how brands can pivot to China through the latest in retail innovation with Stephanie Foxley of Garrard and Melissa Bisset of Johnstons of Elgin.
You can access and download Adam's presentation on the right of this page.