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Social Commerce: China’s New Retail Norm

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About this session

Social commerce is revolutionising the online retail sphere in China. In today’s post-COVID-19, hyper-digital era, ‘traditional’ routes to ecommerce and marketing no longer capture the attention of China’s new generation of luxury consumers. From live streaming, to augmented reality, to Key Opinion Consumers, brands are fusing technology, shopping and entertainment to create new, connected experiences.

In this session, social commerce experts TONG will discuss how brands can pivot to China through the latest in retail innovation with Stephanie Foxley of Garrard and Melissa Bisset of Johnstons of Elgin.

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Melissa Bisset

Having kick-started her career in the financial services industry working for Prudential and Barclays, Melissa (Milly) jumped ship into fashion managing the launch of BrandAlley UK.

Stephanie Foxley

Stephanie Foxley has been Digital Marketing Manager at House of Garrard, the longest serving jeweller in the world, since 2018.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

Adam Knight

Adam is one of two co-founders at TONG, Europe’s first dedicated Chinese social commerce agency.

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Johnstons of Elgin

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