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The Art of Social Storytelling

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About this session

After an initial flood of "here's what we're doing for COVID-19" messages, businesses and consumers settled into a strange new normal. Now, the challenge has become creating relevant and effective campaigns in a crowded landscape. In this session our panellists discussed the different ways in which to tell your story most effectively, using data and insights, working with influencers, reaching and converting new audiences, and how to integrate this all through social media and PR.

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Scott Guthrie

Scott Guthrie is an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator.

Kate Hutchins

Kate Hutchins is a London based fashion, beauty and lifestyle influencer with an audience of over 370,000 followers across her Instagram and YouTube channels.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

Oliver Lewis

Oliver Lewis was previously The Head of Digital and more recently Director of Digital Strategy for News UK, (owner of The Times, Sunday Times, Wireless Radio and the Sun) where he led commercial innovation, digital strategy and product development.

Isabelle Quevilly

Isabelle Quevilly has been at Facebook for four years and now leads the Creative Shop UK.

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Fifth Agency