The needs and expectations of the next generation of consumers have always challenged the status quo and shown the way for innovation. In the wake of the global pandemic this is more true now than ever before. The next generation challenges the norms of the one before and it’s marketing’s job to respond to these culture shifts. This session considers the increased value of purpose for the new generation of luxury consumers and explore the implications for how brands should best behave and communicate within this new context.
View and download Jenny's presentation on the right hand side of this page.