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Understanding the Value of Purpose for the Next Generation of Luxury Customer

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About this session

The needs and expectations of the next generation of consumers have always challenged the status quo and shown the way for innovation. In the wake of the global pandemic this is more true now than ever before. The next generation challenges the norms of the one before and it’s marketing’s job to respond to these culture shifts. This session considers the increased value of purpose for the new generation of luxury consumers and explore the implications for how brands should best behave and communicate within this new context.

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Anna Bartle

Anna Bartle is a senior communications professional with over 20 years’ experience in consumer brands across a variety of industry sectors including beauty, fashion, FMCG, retail, automotive and technology, both in-house and agency-side.

Jenny Howard

Jenny Howard is Head of Strategy at Sunshine, with over 20 years of brand and communications experience across London, New York and Amsterdam.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

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Estee Lauder Companies UK & Ireland

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