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New Frontiers: Virtual Retail & Marketing

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About this session

Digital now has a disproportionate impact on the path to purchase – and yet consumers still value the human touch, especially when it comes to luxury. Virtual Reality experiences provide a unique opportunity to bridge the physical/digital divide, inviting consumers into the heart of the brand to explore, transact and engage. Live-streamed initiatives tap into powerful psychological motivators such as instant gratification, FOMO and suspense and, as a result, are proven to drive higher levels of engagement and conversion. Tune in to watch as Walpole and Spring Studios identify the key ways that luxury brands and retailers can leverage the power of VR and live-streaming to pioneer the new frontier of virtual marketing, followed by a discussion with Lisa Bridgett, COO of DREST and Rachel Waller, VP of Marketing, Digital & Innovation at Burberry.

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Lisa Bridgett

Lisa Bridgett is Chief Operating Officer at DREST, the world’s first luxury convergence platform with gamification, shopping, creative content and philanthropy at its core.

Janet Carpenter

Janet has been Managing Director for the Spring Agency since 2013.

Sally-Anne Limb

Sally-Anne is an experienced Insights Director, working across Spring’s luxury, fashion, beauty, hospitality and retail clients.

Rachel Waller

As VP of Marketing, Digital & Innovation at Burberry, Rachel Waller is responsible for all of the luxury brand’s owned channels across social, platforms, influencers, email, messaging and digital innovation.

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