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The New Language of Luxury
Luxury has traditionally focused on the in-store and in-person experience, so how has 2020’s shift to digital communication impacted on brands’ relationships with consumers? Day 2 of the Festival will answer this question and more, with a focus on the new ‘language of luxury’: how do we communicate with the luxury consumer now? Plus, an exploration of the importance of storytelling, developing the right tone of voice, and how ecommerce can provide as rich an experience for the luxury customer as the traditional bricks and mortar.